Curl-Activating, Medium-Hold Styling Gel for Hydrated, Defined Curls, Waves & Coils

Curls are not complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. Our mission is simple: to encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. That's why we incorporated it right into our company name, LUS = Love Ur Self. Every time you see it on one of your bottles, you're reminded to Love Ur Self... just a little more each day!

We believe in quality over quantity. That's why our core product line is built around a simple 3-step system: wash, condition, and all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

Our Irish Sea Moss gel pairs perfectly with our 3-Step System to give your curls extra definition, moisture, softness, and shine. This medium-hold styling gel is curl-activating and provides extra definition and long-lasting hold while helping to repair and improve the look of damaged curls. Made with Irish Sea Moss and Acai, Passion Fruit & Rice Bran Oil Complex, our innovative gel is made with powerful, curly hair-repairing ingredients that inject your hair with moisture and shine and improve the health of your curls over time with hair-resurfacing technology.

Bring out the best in your natural waves, curls, kinks, and coils. Our Irish Sea Moss Gel is made for all curl types to help style and enhance your natural hair texture for curls that are soft, shiny, and extra-defined. No crunch, no flakes, no residue. Our curly hair products are never tried on animals. They're also gluten-free, so you can rest assured that they are suitable for sensitive skin.

We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that's why we created these products to help bring out the best of your own unique curls.

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