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Shop / aluram purple shampoo

Matrix So Silver Purple Shampoo for Color Treated, Blonde, Grey, and Platinum Hair

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$ 20.00   $14.00   save 30%
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The So Silver Purple Toning System from the manufacturer is designed for neutralizing yellow tones. This collection includes the following products:

Purple Shampoo: Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

Conditioner: Hydrates dry and porous hair, leaving it shiny and healthy.

Triple Power Toning Hair Mask: Brightens and banishes unwanted yellow tones in blondes, adds beautiful silver tones to platinum hair, or turns grey hair into a stunning silver.

Toning Spray: A buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.

Visit the store to discover our best-selling collections:

So Silver: Neutralizes yellow tones to reveal brighter blondes and silver/grey hair. Brass Off: Neutralizes orange tones. Mega Sleek: Controls frizz. High Amplify: Adds volume to limp, fine hair. A Curl Can Dream: Preserves curl pattern. Food For Soft: Hydrates and moisturizes dry, brittle hair.

Our products have received excellent customer reviews, with ratings ranging from 4.4 to 4.6 out of 5 stars.

The key ingredients in our formulas include: - Purple/blue-violet pigments for color depositing - Shea butter, protein, manuka honey, avocado, and hyaluronic acid for nourishment

Our products are cruelty-free, silicone-free, and some are even vegan.

To use the So Silver system, apply the purple shampoo and conditioner 2-3 weeks after a color service, then repeat 2 times per week to maintain the desired tone. The updated packaging may look different from what you're used to, but the great formula remains the same.

So Silver is suitable for all hair types, but works best for neutralizing yellow tones in light blonde, platinum, and silver/grey hair. Visit our store to explore the full range of our best-selling hair care collections, and discover the perfect products for your hair needs.

product information:

AttributeValue
is_discontinued_by_manufacturer‎No
product_dimensions‎1.95 x 1.95 x 8.16 inches; 9.6 ounces
item_model_number‎P23093
upc‎884486228055
manufacturer‎Matrix
country_of_origin‎USA
best_sellers_rank#1,360 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
#32 in Hair Shampoo
customer_reviews
ratings_count44
stars4.5

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